Casino Marketing

A Professional Approach
  • 2.78 MB
  • English

GBC Press
The Physical Object
ID Numbers
Open LibraryOL11327576M
ISBN 10089650641X
ISBN 139780896506411

This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the /5(3).

The book about casino marketing was especially useful as professionally I manage a casino marketing agency, and from a seasoned casino marketers point of view the book is very informative and well written from front to back.

If you are in the Casino Marketing book of marketing casinos you should give this book a read its fantastic4/5(1). As the title indicates, this book is a necessity for anyone in casinos specifically marketing. This book covers all of the essentials involved in casino marketing; from dead chip promos, players clubs, database marketing, discounts, hosts and much more.5/5(2).

Casino Marketing book.

Description Casino Marketing EPUB

Read reviews from world’s largest community for readers.3/5. His first book, "Casino Marketing," published inpushed it along by establishing the power of casino databases to build relationships and repeat business and by proving the selling ability of direct response advertising.

In Secrets of Casino Marketing, John 4/5(5). Casino Entertainment Marketing: Tips, Tricks, and Ideas for the Casino Entertainment Professional - Kindle edition by Casino Marketing book, by Terry.

Download it once and read Casino Marketing book on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Casino Entertainment Marketing: Tips, Tricks, and Ideas for the Casino Entertainment : $ Gullo presents the basics of marketing and offers an outline of how an intelligently operated casino might best organize its marketing plan.

Covers such diverse topics as the Marketing Mix, Hotel Sales (including in-house and citywide conventions, tour and travel groups) and Room Reservations. Casino marketing is an industry like no other. In the gaming industry, there is a mix of people with unique objectives, needs, and wants.

The first thing you have to do before you follow the 3 Steps is identify your customer personas and segment/target these personas to serve them the right content and build your conversion funnels.

Thirteen chapters of original casino marketing material, spanning more than pages in 8 1/2" x 11" format; Instructors adopting text will be provided with: Fully animated PowerPoint slides for each chapter; homework questions, answers, and discussion questions; Exam materials that include more than multiple choice questions and answers.

There are five casino marketing strategies any business, large or small, can adopt. Winning Casino Marketing Strategy: Database Marketing Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment.

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Introduction to casino marketing topics, casino promotion, premium and general market tactics, slot clubs, database marketing, Match-play offers, promotional chips, & vouchers, Dead chip programs, Discounting player losses, Structuring a discount program, Assessing deal-making policies & practices, Casino hosting & credit procedures, Repeater marketing promotions, Understanding the.

Details Casino Marketing PDF

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Download Casino Marketing EPUB

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Since There are a couple of good textbooks available about casino marketing. The two authors are John Romero and Michael McNamee.

Both have considerable experience and their text books can help give one an initial overall awareness of many subjects under the casino marketing umbrella. However, these are textbooks, and should be treated as such. Principles of Casino Marketing book. Read reviews from world’s largest community for readers.5/5(2).

If you want to be a pro in casino and gambling marketing you need to learn from experts. JackpotCity Casino on their blog prepared a list of books about the casino. We want to share it with our readers.

Learn best practices and study the insides of this hard but profitable business. Kilby, a co-author of the book “Casino Operations Management,” says that gaming companies are investing millions in service and technology to please every customer, but not all customers, especially in the casino business, will be treated equally.

Buy Casino Marketing by John S Romero, Robin M Quiroga (Editor) online at Alibris. We have new and used copies available, in 1 editions - starting at $ Shop now. Casino Marketing by John S. Romero and a great selection of related books, art and collectibles available now at - Casino Marketing by Romero, John S - AbeBooks Passion for books.

Thirteen chapters of original casino marketing material cover: Introduction to Casino Marketing Topics, Introduction to Casino Promotion: Premium & General Market Tactics, Introduction to Slot Clubs, Introduction to Database Marketing, Match-Play Offers, Promotional Chips, & Vouchers, Dead Chip Programs, Discounting Player Losses, Structuring a Discount Program, Assessing Deal-Making.

: Casino Marketing: ISBN: First printing Hardcover. Fine unmarked book in Fine dustjacket. In mylar sleeve. The ultimate interior design book; pages, full-page color illustrations, 9" x 11" hardcover, with 39 chapters containing strategic concepts proven to dramatically increase player counts and win (ISBN ).

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Get this from a library. Casino marketing: theories and applications. [Kathryn Hashimoto] -- This book links the gaming industry to the business environment and its theoretical underpinnings.

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based Atlantis Resort and Casino offices near you. Our casino hosts and VIP services will help you craft a gaming experience you won’t forget.ISBN: OCLC Number: Description: viii, pages: illustrations ; 28 cm: Contents: Introduction to casino marketing topics --Introduction to casino promotion: a review of premium and general market tactics --Introduction to slot clubs --Introduction to database marketing --Match-play offers, promotional chips, & vouchers --Dead chip programs - .